toward sweeping reform of the financial markets. The plans reach every corner of the industry, from big banks to hedge funds to consumer protection. University of Michigan Ross School of Business Professor Sreedhar Bharath talks about the delicate balance between reform and innovation and addresses possible implications of the pending proposals. … Ross School of Business RSB MBA University Michigan Thought in Action Sreedhar Bharath Financial Market Markets Makeover Finance Reform …
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Templates For Proposals, User Guides, Training, Software Development, SOPs, And White Papers.
Templates For Proposals, User Guides, Training, Software Development, SOPs, And White Papers.
A Day in the Life of a Freelance Copywriter
Don’t get me wrong, it’s a great job, and for some of us it’s a calling that won’t be denied. And you definitely do get to write clever and inspiring prose. It’s just that you don’t do it all day, every day. In fact, when you sit down at the end of the day and think about what you’ve done, the percentage of time spent writing is surprisingly low.
So what does a freelance copywriter do other than write copy? Well, basically, they run a business. This article discusses 11 daily rituals involved with running a freelance website copywriting or advertising copywriting business (other than writing). It also provides some tips for performing them successfully.
Freelance copywriters serve many masters. They generally have quite a few clients, and spend quite a bit of time quoting on new jobs. When you quote, you’re calculating how much to charge for the job. For a freelance copywriter, there are a number of important factors influencing quoting. You need to have some way to accurately estimate time. Generally the best way to achieve this is to be diligent in your tracking. If you know how long past jobs have taken you, you’ll be much more confident and accurate in your estimates. You need to know how much time you spend not writing (as you should try to cover as much of this as possible). You need to have a feel for what the client is prepared to pay (are they a big or small company, how highly do they seem to value copy, etc.). You need to know how much your competitors are charging for the same thing. You need to understand what differentiates you from your competitors. You need to think about how badly you want or need the work. And, of course, you need to estimate how time-consuming the client will be.
2) Submitting Proposals
A quote is not the same as a proposal. A quote is generally contained within a proposal, but it’s not the same thing. When you submit a copywriting proposal, you’re marketing your skills, your solution, your work ethic, your customer service, your commitment, and your experience. Basically, you’re justifying your price, and differentiating yourself from your competition. And it’s not just about WHAT you say. It’s also HOW you say it and how you PRESENT it. Everything about your proposal plays a part in the client’s decision! If possible, include additional helpful information. Use a title page, a table of contents, headers, and footers. Introduce at the beginning and summarise at the end. Include your price, but call it an “investment”, not a “cost”. Show the client you’ve thought their job through by summarising their requirements. Outline your proposed solution. And most importantly, give the client a clear call to action (“Where to from here?”).
3) Chasing reviews
The freelance copywriter is almost never the bottleneck in a copywriting job. In 99.99% of copywriting jobs, the bottleneck is the review process. Most clients take a long time to review. In fact, about a third of clients need to be prompted at least once before they’ll get back to you with their changes. It’s not uncommon for a one-day writing job to take a full month to reach sign-off – or longer. Some clients will put the copy review on the backburner for months (just another reason to request a deposit before commencement of work)! As a result, freelance advertising copywriters and website copywriters spend a lot of time chasing reviews. Make sure you factor the delay and the chasing time into your quotes as best you can. And always record which clients take a long time, so you can be prepared when discussing deadlines on the next job.
4) Project scheduling & tracking
No matter whether you work on big projects or small, project scheduling and tracking are vital. You need to know the exact status of all work in progress (tracking), and you also need to be very aware of what’s coming up and how you’ll manage it (planning). If you’re doing it right, you should be using your tracking and planning tools several times a day. In fact, they should be the hub of your business. TIP: A good way to track copywriting projects is to use a job (and contact) tracking database. I created my own database using Microsoft Access. Visit http://www.divinewrite.com/downloads/contacts and jobs.mdb to download a 208KB working copy for FREE. You’ll need Microsoft Access 2000 to run it. I’m no database expert, so it’s not a work of art. It’ll certainly get you started though. (TIP: When using the database, press Ctrl + ; to enter today’s date.)
Issuing invoices, processing payments (and part payments), chasing outstanding invoices, recording expenses, managing bank accounts, putting tax aside… It all takes a lot of time. Don’t be fooled into thinking you can handle your accounts manually (or with Microsoft Excel). Even if you only have a few clients, you NEED a proper accounts package like MYOB or Quicken (they both offer small business versions). You’ll understand why the first time you do your GST reports or annual taxes. In fact, you’ll understand why whenever you need to chase down outstanding invoices
6) Visiting clients
Although the wonders of modern email let a freelance copywriter get through about 95% of their work without ever leaving the office, it’s sometimes still a good idea to do things the ‘old-fashioned’ way – especially if you expect to work with them quite a bit. Shake hands and put a face to a name. And remember, everything about the meeting reflects on you and your business. As with your proposals, think about WHAT you say, HOW you say it, how you PRESENT. Always organise the meeting with plenty of notice, confirm the day before the meeting, be on time, summarise the meeting, and provide a call to action. (Try to do these last two both at the end of the meeting and via email after the meeting.)
7) Office admin
Even for a low overhead business like copywriting, there’s always something! Changing phone plans, upgrading/fixing computers, your internet service is down, your website is temporarily unavailable, you’re enhancing your data storage procedures, you need new printer or fax ink cartridges… Office administration takes up a surprisingly large chunk of your day. Make sure you allow for it. This means allowing time to do the work, and factoring that time into your quotes. If you don’t, you’ll be continually working into the wee hours and/or losing money.
8) Marketing strategy
How do you generate business? Cold calls? (See http://www.divinewrite.com/coldcallingcopywriter.htm.) Website? (See http://www.divinewrite.com/articles.htm for numerous website & SEO articles.) Networking? Word of mouth? Repeat business? Agencies? (See also http://www.divinewrite.com/freelancecopywriting.htm for some tips on succeeding as a freelance copywriter.) No matter what your strategy, you need to give it the time it deserves. It’s a good idea to average around an hour a day to thinking about and implementing marketing strategy.
9) Industry research
Stay up to date on the latest copywriting industry research. Read research on usability, readability, and scannability (visit http://www.useit.com or http://www.goodexperience.com and subscribe to their newsletters). Read up on search engine optimization (see http://www.divinewrite.com/SEOCEO.htm or try subscribing to a newsletter from http://www.webpronews.com or http://www.site-reference.com). Try to track how day-to-day language is changing (what buzz words to use, what buzz words to avoid, what rules are being overlooked in spoken English, what sounds make a positive impression on people, etc.). Know the difference between writing for the web versus writing for print versus writing for search engines (see http://www.divinewrite.com/articles.htm for some relevant articles). If you want to scratch the surface, spend 10 minutes every day.
10) Subject matter research
Whether it’s website copywriting or advertising copywriting, to do a good job, you need to know a lot about your subject material. This means both specific knowledge about the client’s product or service as well as more generic ‘domain’ knowledge. Clients have a tendency to not supply enough information. Make sure you interview them thoroughly. And then let them know you’ll probably need to ask further questions. Even then, you may find yourself doing a bit of independent research. The Internet is your saviour, but always run any information by your client before publishing. When you’re quoting on a job, try to figure out how much detail the client will be able to supply. You can even ask them to estimate how much they’ll supply (i.e. All, Most, Some, or None). This is a good technique as it gets them thinking about your requirements while at the same time giving you some idea how much time you’ll spend researching.
In one important respect, website copywriting and advertising copywriting are no different from any other form of writing; planning is vital. For more specific planning information, see http://www.divinewrite.com/benefits.htm and http://www.divinewrite.com/webbenefitwriting.htm.
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What is Needed For Company Administration?
In order for a company to go through company administration the company must be: of a reasonable size and have a reasonably predictable cash flow, however, this does depend on the kind of business in question. The company must also be able to predict their own profitability through both a quarterly and yearly figure set and the directors must also think that a hostile creditor will seriously affect the future trading possibilities; this is usually the landlord or the crown creditors.
The company administration process requires a licensed insolvency practitioner, also known as an IP, who will act as the administrator appointed by the court. This administrator then takes over the management of the company and also takes responsibility for the reorganization of the company or business. If the company has few assets, a poor cash flow and no profitable future then a creditor’s voluntary liquidation will more than likely be the best route for the business to take, as opposed to company administration.
When going into company administration it can usually last up to 1 year, however, this amount of time can be extended by the courts if they think it is needed. The administrator who is then appointed is required to do everything a business should do in order to return it to a profitable business and pay off its creditors. With this however, there is a time-limit, the appointed administrator has eight weeks in which he must create his proposals for what he plans to do to meet his objective. In his proposals he must not only give full details on the process which led him to be appointed but also how he expects the administration process will end.
Two weeks after this the creditors will need to meet; this meeting can be done by a correspondence. The objectives the appointed administrator makes can then be held to vote and if the majority agree then it will go forward, if not it will need to be modified to their liking and must report the refusal to the court. After the first meeting all additional meetings require the administrator to send out a report about the meeting and what took place directly to the court as well as to the registrar of companies for it to be put on public file. The last stage is the lengthy one where the administrator then carries out his objectives, however, he must also create reports that are to be sent off to the court for review to ensure that all that can be done is being done.
As you can tell the company administration process is not a quick one nor is it the most desirable situation for a business to be in. However, although the process is rather tedious, it does usually mean that if the business fails it can fail knowing that there was no possible way for it have survived. At least in knowing that, there will be no regrets and usually the creditors will feel less cheated than claiming bankruptcy and opening up under a new name, which is very unethical and a bad business practice.
Is Pre Pack Administration Right For Your Business?
Pre pack administration is a relatively new concept that can be used when faced with the prospect of business bankruptcy. It permits a business to continue with minimal interruption, while at the same time allowing insolvency issues to be resolved. Compared to the other options of dealing with debt, it is often the best course of action to take. Creditors do not have to be consulted before a pre pack administration is initiated. When a business enters administration, a company voluntary arrangement or a liquidation process, creditors must be informed and they can vote to reject proposals, which they cannot do with pre pack administration. The company still has to act in a responsible manner though, and not ignore the rights that their creditors have. They must keep detailed records of the proceedings as at a later date they may have to give an explanation as to why pre pack administration was the right solution.
Under pre pack administration, the exact details of the sale of the business must be decided upon prior to the business actually being placed in to administration. Once in administration, the administrators can process the sale of the business straight away. As this process is a particularly sensitive one, and one which will affect, potentially, many other parties, everything must be done transparently and be fully documented. Failure to do so could lead to repercussions later on. If you think that pre pack administration is in the best interests of your business, then you should contact a company who specialize in processing them. Practitioners who specialize in pre pack administrations will be able to tell you whether it is advisable for you, and also guide you through the process to ensure that you do not breach any of the rules and regulations in place.
Related Business Administration Articles
$25,000 Entrepreneur Contest: All Graduate Students may Register to compete for $25,000 and the chance to present their new business proposals before Silicon Valley Venture Capitalists at the University of San Francisco 2004 International Business Plan Competition. (http://www.businessplancompetition.org)
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$ 25,000 Entrepreneur Contest: All Graduate Students may Register to compete for $ 25,000 and the chance to present their new business proposals before Silicon Valley Venture Capitalists at the University of San Francisco 2004 International Business Plan Competition. (http://www.businessplancompetition.org)
San Francisco, CA (PRWEB) December 10, 2003
Today the University of San Francisco MBA Entrepreneurship Program announced that the Call for Proposals period continues for its next international business plan competition, to be held on April 1-3, 2004, in San Francisco, California. The competition is located in the global epicenter of entrepreneurship, and it is internationally recognized for providing participating graduate students with unprecedented exposure to premier venture capital firms. Previous judges have included partners with Benchmark Capital, Draper Fisher Jurvetson, Garage Technology Ventures, Hummer Winblad Venture Partners, and many others.
ÂÂStudents compete directly for total cash prizes of $ 25,000, but more importantly, they vie for the opportunity to present their best new business ideas to many of the worldÂÂs most respected and influential investors and entrepreneurs,ÂÂ said Professor Mark Cannice, Director of the Entrepreneurship Program and Competition at USF.
Jeffrey G. Wilkins, a graduate student at the University of Michigan and the 2003 USF Competition Grand Champion for his company, Mobius MicroSystems, indicated that,
“The USF Business Plan Competition brought together a diverse and truly competitive field of participants with an absolutely outstanding and genuinely interested panel of judges. The result was a chance to pitch our business to insightful VCs and entrepreneurs, giving us some of the most valuable feedback our management team has received to date, while networking with talented student entrepreneurs from around the world. All of this combined with the energy of San Francisco made the USF competition an invigorating experience for the Mobius Microsystems team.”
Tahsin Alam, an MIT graduate student and 2003 USF Competition Runner-up for his company, Ferrate Solutions, concurred, saying, “It was wonderful to be at USF. .. The USF business plan competition stood apart in my mind because of two reasons – one is its international nature, and the other, the exposure to venture capital firms.”
Currently enrolled graduate students should submit a three to five page executive summary of their seed stage start-up for consideration. The proposal submission deadline is February 10, 2004, although early submissions are encouraged with lodging scholarship opportunities. More information regarding the competition and submission guidelines can be found by visiting http://www.businessplancompetition.org, or by email to Professor Mark Cannice at email@example.com.
In April 2003 Entrepreneur Magazine ranked the University of San Francisco among the Top 100 Entrepreneurial Universities in the United States.
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Question by Vedastus T: Dissertation topic for PhD in Business Administration?
I am looking for a focused topic that is related to practical business problems in Tanzania (or any developing country). It should be easy to acquire data and accomplish. Your suggestions will be appreciated. I’ll rate your proposals and pick best answer. THANKS in advance
Answer by neniaf
Coming up with your own topic is a big part of becoming a researcher. Why should we do this for you? We get 10 points, you get a Ph.D.?
Add your own answer in the comments!
Question by veseown: Where do I find samples of business proposals?
I need to create a business proposal to get a business started, to submit to a financial institution. Are there any samples that you can provide?
Answer by hopebrendenply
Here are two that have what you want:
Give your answer to this question below!